The goal: Increase customer interactions with your business through well-crafted videos.
Web video marketing is one of the most essential tools in a company’s marketing arsenal. Well-crafted videos tell a story, engage viewers, and ignite action.
Marketing is storytelling. It must capture attention and compel an audience to respond. Think about the emotions you want the viewer to feel.The challenge is producing the right message. You need to create something that is authentic and elicits a positive response to your product or service. You want to avoid simply producing the web-equivalent of a TV ad.
We work closely with you to develop the story around your business. This means having a thorough understanding of your objectives and the target audience for your message. This sets the tone for the project including concept development, how it is filmed, and how it is edited in post-production.
We believe that businesses of all sizes can project a professional image through a well-produced video and can deliver on that for projects at all budget levels.
Also, to ensure your success, we offer consultative support to help you distribute your video including adding it to your website, hosting it on video sharing sites like YouTube and Vimeo, and sharing it through social media resources like Facebook and Twitter.
Video production services cover:
- Business profile videos
- Brand awareness marketing
- Real estate tours
- PR campaigns
- Business-to-business marketing
- Business-to-consumer marketing
- Restaurant profiles
- Press releases
- Customer testimonials
- Agency projects
- Internal corporate video production
- New product & services marketing and training
Your video production includes:
Pre-production
- Consultative session to review video marketing
- Review of objectives and target market
- Concept development
- Project scheduling
- Lights! Camera! Action!
- Film interviews
- Film b-roll (the extra illustrative footage that shows your business in action and tells your story)
- Review, cut and splice footage into a story
- Create motion graphics
- Add music and sweeten audio
- Color grading (tweaking of the “look” of each individual scene)
- Post your video for download
- Discuss implementation of a web distribution strategy
- Make sure your video is seen
